Meet pdrn consulting
We specialize in identifying the patterns that build your foundation and predictably scale.
In the current business landscape, "consulting" has become synonymous with advice without ownership, like an architect who designs a building but never sees it built, leaving others to figure out how the plans actually come together.
Too often, recommendations stop at the blueprint, with little accountability for execution or outcomes.
We operate differently: we don’t just advise, we lead, build, and deliver results, ensuring the vision becomes reality.
At its core, our work is about uncovering patterns in data, identifying signals others might miss and connecting them to meaningful business decisions.
The real value comes from translating those insights into a clear narrative that explains what’s happening, why it matters, and what to do next.
When you consult with pdrn, you collaborate with a collective of DTC experts who create solutions for pain points experienced by entrepreneurs and Fortune 500 companies alike, ensuring a successful path forward built for the long haul.
About Stephanie
With more than 20 years of experience inside and alongside direct‑to‑consumer brands, my career has evolved from visual merchandising to merchandise financial planning, analytics, and most recently marketing measurement and performance strategy. This breadth gives me a rare end‑to‑end view of how product, planning, marketing, and P&L management intersect.
I build intuitive benchmarks, diagnostic frameworks, and visual tools that clarify the current state and illuminate where we’re going next. My approach blends financial discipline with creative problem‑solving, ensuring that strategy is not only inspiring but operationally sound and commercially grounded.
Known for leading by example, embracing curiosity, and creating collaborative momentum at every level, I help teams move from ambiguity to alignment, and from insight to action.
Services
Short Term Support
Short-term support focuses on quickly identifying opportunities and creating clarity through targeted audits, custom reporting, and practical tools.
This includes evaluating existing data, marketing performance, and digital infrastructure to uncover gaps and inefficiencies. From there, we develop tailored reporting frameworks and decision-making tools that make insights easier to understand and act on.
The engagement typically culminates in a strategic roadmap outlining prioritized initiatives, quick wins, and longer-term opportunities to drive measurable business impact.
Fractional Executive Support
Fractional Executive Support provides senior-level strategic leadership without the need for a full-time hire. In this role, I work closely with leadership teams to translate data, customer insights, and market signals into clear business strategy.
This includes guiding cross-functional initiatives, aligning marketing and digital performance with broader company goals, and helping teams prioritize the highest-impact opportunities.
The focus is on bringing experienced, objective leadership to critical decisions while building the systems, processes, and accountability needed to drive sustainable growth.
The Collective
The Collective is a network of specialized partners that allows me to support clients across the full digital ecosystem - from branding and website design to SEO optimization, ad creation, and custom reporting tools. By bringing together experts in each discipline, we’re able to build cohesive, high-performing digital experiences that align brand, data, and marketing execution.
The goal is to ensure every element of the customer journey works together to support growth and measurable business outcomes.
The predictable patterns that impeded growth:
1.
Trying to scale on shaky foundations
When systems, data, and customer journeys aren’t aligned, growth often amplifies inefficiencies instead of results. Sustainable scale starts with strengthening the fundamentals first.
2.
Processes that keep people in the weeds
Many organizations mistake activity for productivity. In reality, outdated or overly complex processes often keep talented teams buried in operational details. The right systems and workflows should reduce noise, streamline decision-making, and free people to focus on the work that actually drives growth.
3.
Lack of understanding your customer
If you’re not listening to your customer, you’re guessing. Too often, companies underutilize their data, skip direct customer conversations, and cling to outdated go-to-market assumptions, leading to decisions that drift further from what customers actually want.
Testimonials
“(...)Beyond analytics, Stephanie is a natural problem solver. She has a keen instinct for identifying the key success levers that drive the strongest outcomes. Rather than getting lost in complexity, she focuses on what truly moves the needle and builds thoughtful, actionable solutions that deliver measurable results.(...)"
John Haley
Chief Executive Officer
Natural Beverage Group
“Stephanie maintained the most accurate forecasting and budgets (no other manager has come close to her accuracy and thoroughness), consistently fast learner and was able to partner and single handedly changed the trajectory of one of her businesses from negative to positive profitability."
Zoe Mitchell
Former Director of Planning, Indigo Books & Music Inc., Toronto
“(...)Apart from the functional expertise (Stephanie) brought into the team, her biggest contribution or influence on the team was her pro-active feedback on things she did not see working or could be done better. To show that level of ownership and concern during a STA is very
rare indeed.(...)"
Mahendra Shikaripur
Senior Director Analytics eCommerce
adidas, Amsterdam
The Questions I Get Asked Most
Is SEO still important in the world of LLMs and Ai tools?
Yes! SEO is the cornerstone and the foundation of a digital presence. In fact this is how brands will stand out in the wave of Ai tools as this is how those products essentially read/gather information.
What is the most important thing for a direct to consumer business to focus on?
Many organizations mistake activity for productivity. In reality, outdated or overly complex processes often keep talented teams buried in operational details. The right systems and workflows should reduce noise, streamline decision-making, and free people to focus on the work that actually drives growth.
Is brick and mortar dead?
No! As e-commerce matures, customers are rediscovering the power of physical retail for discovery, experience, and community. The next wave of growth will belong to companies that treat stores not just as sales channels, but as immersive brand touchpoints.